Marketing, e-commerce and sales for sports brands

We get your sports brand moving in Central and Eastern Europe.

Marketing, e-commerce, field sales and market data from one team. We open the door to the whole of CEE.

  • 15years in the market, since 2011
  • 200+B2B partners with an order in 2026
  • 4online stores live
  • 8countries in the next wave

Warehousing and import are the basics. On top of them a brand gets people who sell it in the market, and the numbers to decide by.

CzechiaSlovakiaHungaryRomaniaAustriaSloveniaCroatia

Where we operate

Today Czechia and Slovakia. More countries are next.

We serve
ENERVIT and ROYAL BAY in stores, online and at races.
Expansion 2027
Hungary and Romania, ROYAL BAY online.
Next wave
Slovenia, Croatia, Austria and the Baltics.
Races with our booth
Jizerská 50 · Prague Half Marathon · ČSOB Bratislava Marathon

New market? Weeks, not years.

Brand × market

We built the infrastructure once and copy it: online store, logistics, sales, marketing. A new country for your brand is a matter of weeks.

CZSKHUROSIHRATEE·LV·LT
ENERVITOn saleOn sale––––––
ROYAL BAYOn saleOn saleExpansion 2027Expansion 2027Next waveNext waveNext waveNext wave
Your brandLaunch in weeksLaunch in weeksLaunch in weeksLaunch in weeksLaunch in weeksLaunch in weeksLaunch in weeksLaunch in weeks
  • On sale
  • Expansion 2027
  • Next wave
  • Launch in weeks

What we do

What we do for a brand

Five things a brand needs in a new market, from one team.

01

Marketing

Campaigns, Instagram, ambassadors and newsletters in the brand's voice. We treat events as a sales channel: a booth and a feed station right where people need the brand.

  • Meta and Google Ads
  • Instagram
  • Ambassadors
  • Newsletters
  • Events

Events as a channelJizerská 50 · Prague Half Marathon · ČSOB Bratislava Marathon

ENERVIT · Instagram reel, September 2026
ROYAL BAY · Instagram reel, September 2026
02

Online presence and AI

A Shopify store connected to the warehouse, e-mailing and marketplaces, so a new country opens in weeks. From our own data Hub the brand gets sales and market analytics. We track how ChatGPT and Google AI recommend the brand and work to make it the first answer.

  • Shopify and integrations
  • Data Hub
  • Marketing analytics
  • AI visibility
03

Local market knowledge

Over 3,200 mapped sports stores, clubs and centres. We know what sells, to whom and at what price.

04

Sales team

Field reps for stores, chains, clubs and companies. A B2B portal for partners.

05

Logistics and warehousing

Backed by the VITAR group: import, warehousing, invoicing, delivery.

  • AI agents
  • Data Hub
  • Own distribution centre
  • Shopify platform
  • Market map
  • B2B portal
  • Field sales
  • Event team

Brands we run

Two brands, two separate strategies

Tadej Pogačar pulling an ENERVIT Carbo Gel C2:1 from his jersey pocket
Italy · sports nutrition

Gels, isotonic drinks and bars for endurance athletes. The same nutrition UAE Team Emirates rides on.

Official distributor for Czechia and Slovakia

Two cyclists in ROYAL BAY compression wear on a Dolomites road
Czech Republic · compression wear

Compression socks, sleeves and sports socks for running, cycling and every day.

Distributor for Czechia and Slovakia, online across the region

For brands

Your brand?

The third spot in the portfolio is open. Tell us what you sell and where you want to go.

Discuss market entry

Work with us

Two ways to start

A new market is all detail: different chains and stores in every country, different rules for claims and labels, another language and other customer habits. A brand either builds it alone over two or three years, or with a local distributor who handles warehousing and delivery. We add marketing, e-commerce and data on top.

For brands

Taking your brand to Czechia, Slovakia or further into the region?

The whole market entry, or just the part you need.

  • Marketing, content and ambassadors
  • E-commerce and performance campaigns
  • Sales team and retail listings
Discuss market entry
For stores and companies

Want to sell ENERVIT or ROYAL BAY?

Stores, online shops, clubs and companies. Terms, samples and support.

  • Wholesale prices and terms
  • Point-of-sale materials and samples
  • Sales and marketing support
Become a B2B partner

Contact

Get in touch

One message is enough. Tell us what you sell and where you want to go.

VITAR Sport, s.r.o.třída Tomáše Bati 385
763 02 ZlínCompany ID 29294851 · VAT ID CZ29294851